Level 1 — Product Level (Macro): The full engagement arc. Discover the opportunity → Define the product strategy → Design the experience → Develop the solution → Delight through iteration and optimization.
Level 2 — Phase Level (Sprint): Within each macro phase, we run compressed 5D loops. Example: Inside the "Design" phase, we discover what interaction patterns work for proactive AI, define the core flows, design the prototypes, develop the prototype fidelity, and delight by testing and refining with real users.
Level 3 — Feature Level (Micro): Each discrete feature or capability (e.g., "Super Cecilia proactively flags a contract risk") goes through its own mini 5D cycle: understand the use case, define the requirements, sketch the interaction, build it into the prototype, validate it.